You Can’t Beat Google in 2026. Here’s What You Do Instead.

By Adam Clune | March 16, 2026
You Won Google 2026 Trophy

Google’s approach to search has shifted significantly. Instead of ranking individual pages based largely on technical SEO signals, it is increasingly modelling businesses as real-world entities and evaluating how they behave over time.

This means patterns that once boosted rankings – such as rapid backlink growth, perfect review profiles, or large volumes of AI content – can now look artificial and trigger reduced visibility.

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Long Web Pages Convert Better. Here’s Why.

By Adam Clune | March 10, 2026
Long Form Webpage Road

Long-form web pages work better. Not always by a tiny margin. Often by a significant one.

And after spending well over 10,000 hours working on website optimisation, conversion strategy, SEO, and search visibility, the pattern has become impossible to ignore.

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