March 2026 - DeCODE Digital

You Can’t Beat Google in 2026. Here’s What You Do Instead.

By Adam Clune | March 16, 2026

The old SEO playbook of keywords, backlinks and ticked technical boxes no longer works, because Google now models businesses as real-world entities and rewards the ones that genuinely earn trust.

Long Web Pages Convert Better. Here’s Why.

By Adam Clune | March 10, 2026

After more than 10,000 hours of optimisation work, the pattern is impossible to ignore: long-form web pages consistently convert better than short ones, and often by a significant margin.