Marketing
Taking A New Perth Car-Buying Brand to Market – Sell My Car Pro
A full go-to-market partnership with Sell My Car Pro, the new specialist sell my car service launching into the Perth market as a Licensed WA Motor Vehicle Dealer and Motor Trade Association member. As the digital partner for the launch, DeCODE Digital led the strategy and execution behind taking a brand-new product to market, covering…
Read MoreHow we Turned a French Bulldog into 1000 Car Air Fresheners
And before you ask, Vanilla. We love Louie, but we passed on “original” scent. ?? The Brief Eurotech Autohaus wanted a creative giveaway for their customers. They’re known for servicing high-performance European cars and for their customer support liaison, Louie the Frenchy. Louie is the head of morale, snacks, naps, and greeting guests so we…
Read MoreStop Boring Your Potential Customers
If you’re a Facebook or Instagram advertiser, you know how important it is to regularly refresh and optimise your campaigns. After a healthy frequency level, there’s no point showing your ads over and over to the same people. Also, high frequency levels will annoy your potential (or existing) customers. How to Overcome Ad Fatigue So…
Read MoreHere’s why your Social Marketing spend is about to skyrocket…
Or worse still, your campaign performance will tank. What’s Driving the Spike in Ad Costs This is a chart we recently received from a Facebook Agent mapping out the CPM (Cost Per Thousand Impressions), CVR (Conversion Rate), and CPA (Cost Per Action) over the four quarters. It’s showing that as we move into the holiday…
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