Marketing
Your next customer might ask an AI about you first.
Sarah Mitchell asked an AI who the best award writers in Perth were. Her own agency didn’t come up. Here’s what that means for your website.
Read MoreFrom Stock Still to Scroll-Stopper
Stock photos are static, generic, and built to be scrolled past. Here is how we turn a single licensed image into branded video and audio that stops the scroll, and why that changes the maths for any business that cannot afford a film crew.
Read MoreSmall Agency vs Large Agency: You’re Not Account #4,376
At a big agency you become a ticket in a queue and your brief gets lost in a game of telephone. Here is the honest case for a small team, where the people who build your site are the people who answer the phone.
Read MoreTaking A New Perth Car-Buying Brand to Market – Sell My Car Pro
A full go-to-market partnership with Sell My Car Pro covering Google Business Profile, ads, social setup, paid campaigns, on-site optimisation, conversion testing and an ongoing content programme built to win share of voice from day one.
Read MoreLong Web Pages Convert Better. Here’s Why.
After more than 10,000 hours of optimisation work, the pattern is impossible to ignore: long-form web pages consistently convert better than short ones, and often by a significant margin.
Read MoreHow we Turned a French Bulldog into 1000 Car Air Fresheners
How DeCODE turned Louie, Eurotech Autohaus’s resident French Bulldog, into 1,000 vanilla-scented car air fresheners using DALL-E 3, Photoshop and a local production partner.
Read MoreStop Boring Your Potential Customers
A quick AdManager trick using custom audiences and exclusions to fight ad fatigue and get your existing Facebook and Instagram campaigns in front of fresh eyes.
Read MoreHere’s why your Social Marketing spend is about to skyrocket…
Heading into the holiday season, Facebook and Instagram CPMs are climbing as bigger advertisers outbid smaller ones, and here is how to protect your performance before your account takes a hit.
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