Workshop City – Rapid Website Rebuild, SEO Recovery & Lead Generation

The Challenge

Workshop City came to DeCODE Digital with a website that had become a liability rather than an asset. The existing site was outdated, difficult to use, and, most critically, not editable or maintainable by the business. This meant content couldn’t be updated, issues couldn’t be fixed, and the site wasn’t supporting marketing or lead generation in any meaningful way.

On top of this, search performance had suffered. The site had accumulated technical SEO issues over time, making it harder for Workshop City to appear in search results and capture demand from people actively looking for workshop and mechanical services.

The brief was straightforward but urgent: rebuild the website properly, fix the underlying issues, and turn it into something that could reliably generate enquiries for the business.

Strategy & Approach

Given the condition of the existing site, this was treated as a clean rebuild rather than a cosmetic refresh. We migrated Workshop City onto DeCODE’s standard, proven technology stack, giving the business full control over its website and removing the technical constraints that had previously held it back.

The focus was on clarity, speed, and usability. The site needed to clearly communicate what Workshop City offers, who it’s for, and how customers can get in touch, without friction or confusion.

Website Rebuild & Structure

The new website was rebuilt from the ground up with a clear service-led structure. Core offerings were broken out into dedicated sections, making it easy for visitors to understand what services are available and quickly take the next step.

Navigation was simplified, page layouts were standardised, and calls to action were placed where users naturally expect them. The result is a site that feels easy to use and purpose-built for enquiry generation rather than passive browsing.

The website is fully mobile responsive, ensuring it performs just as well for users searching on their phone as it does on desktop.

SEO Cleanup and Foundations

A major part of the project was addressing SEO issues inherited from the old site. We cleaned up page structures, improved headings and content hierarchy, and ensured the site was technically sound from launch.

Rather than chasing quick fixes, the rebuild focused on putting solid foundations in place so the site could perform in search over the long term. This included clean URLs, sensible internal linking, and content that aligns with how customers actually search for Workshop City’s services.

Built for Day-to-Day Use

Behind the scenes, the website is easy to manage and update. Workshop City now has full access to edit content, add services, update details, and grow the site as the business evolves, without relying on external developers for simple changes.

This gives the business control back over its digital presence and ensures the website can keep pace with operational changes.

The Outcome

The rebuilt Workshop City website now functions as an active part of the business. It presents the brand clearly, supports search visibility, and provides a consistent flow of enquiries.

What was once a static, inaccessible site has been replaced with a practical, lead-focused platform that supports growth and gives Workshop City a reliable digital foundation moving forward.

🔗 View the project