VIP Bathrooms

Website Rebuild to Support Paid Traffic and Drive Enquiries

Pete from VIP Bathrooms came to DeCODE Digital with an existing website that simply wasn’t pulling its weight. While the business had strong workmanship and a solid reputation in bathroom renovations, the site was underperforming and struggling to convert visitors into enquiries. This became a critical issue once paid advertising was introduced, there was little value in sending Google Ads traffic to a website that wasn’t built to convert.

We were engaged from a marketing perspective, and one of the first priorities was clear: rebuild the website so it could properly support paid campaigns and turn interest into enquiries.

The Approach

The new website was designed with conversion in mind from the ground up. We focused on clear messaging, strong calls to action, and a structure that made it easy for users to understand the different services on offer and take the next step.

The build included dedicated landing pages for VIP Bathrooms’ key services, including full bathroom renovations, tiling, waterproofing, and small bathroom renovations. Each page was structured to align with Google Ads traffic, ensuring users landed on content that matched their search intent.

Design, Structure & Content

Visuals played a major role in this build. We showcased completed bathrooms and detailed finishes to help potential clients quickly understand the quality of work VIP Bathrooms delivers. The site was fully mobile responsive, fast, and easy to navigate, ensuring it performed well across all devices.

A dedicated Projects section was also introduced, allowing VIP Bathrooms to present completed work in a clean, structured way. These project pages have since become a key asset across marketing channels.

Supporting Ongoing Marketing

The website now acts as the central hub for VIP Bathrooms’ marketing activity. Projects are regularly shared across Google Business Profile, Facebook, Instagram, and YouTube, driving traffic back to the site and generating consistent interest and enquiries.

By aligning the website build with the paid and organic marketing strategy, the business was able to maximise return on ad spend and build momentum rather than fighting against an underperforming platform.

The Outcome

The result is a website that works hard for the business. It supports Google Ads traffic, showcases real projects, and consistently generates qualified enquiries. Since the rebuild, the site has gone from strength to strength and has played a key role in keeping VIP Bathrooms exceptionally busy.

View the site: https://www.vipbathrooms.com.au/