Redesign · December 2021
Up! Chiropractic
A warm, family-focused website for Up! Chiropractic — gentle, evidence-based chiropractic care for Perth families in Leederville.
Mobile Optimised
Responsive across every device
Built to Rank in Search
SEO foundations baked in
Custom Design
No templates. Built from scratch.
Up! Chiropractic is a family chiropractic practice in Leederville, Perth, led by Dr Miles Upfold. The practice covers a broad scope — back pain, neck pain, headaches, posture, and broader wellness — with an emphasis on gentle, evidence-based care that’s accessible to families across multiple generations.
Chiropractic carries a lot of preconceptions, and prospective patients often arrive sceptical or unsure. The website needs to do educational work, set the right expectation for what evidence-based, gentle care actually looks like, and reassure first-timers that this isn’t going to be a high-pressure pitch for a 12-visit plan.
We built Up! Chiropractic a warm, family-focused website with clear plain-English explanations of common conditions, Dr Miles’s bio and care philosophy, the family-friendly positioning surfaced throughout, and a clean booking and enquiry path. The structure works equally well for first-time visitors and existing patients.
The visual approach is warm and trust-led — appropriate for a community practice trading on careful, gentle relationships rather than volume. The result is a website that lowers the barrier for new patients and reflects the kind of practice families actually want to commit to.