ATMOSS

Building a Fast, Independent Gateway to Australia’s IP Search Databases

The Opportunity

ATMOSS came to us with a clear brief: build a free, independent web utility that gives Australian business owners, inventors and IP professionals a faster way into IP Australia’s official trade mark, patent, design and Plant Breeders’ Rights databases. The legacy ATMOSS acronym (Australian Trade Mark Online Search System) is still what most users type when they want to search, so the site needed to own that ground while pushing every search out to the official IP Australia results page without storing or modifying anything.

Our Approach

We designed and developed a custom WordPress site that behaves more like a public-service utility than a marketing brochure. Each IP type lives in its own search hub with a tailored input field that hands the user’s query directly to the relevant IP Australia URL. The visual system is intentionally clean and plain-English, with short declarative copy, clear disclaimers, and a careful tone that reassures users this is a tool and not legal advice. Accessibility, speed and clarity guided every decision.

Key Features

• Dedicated search hubs for Trade Marks, Patents, Designs and Plant Breeders’ Rights
• Custom search inputs that route queries to IP Australia’s official results pages
• Pre-filled example chips (Nike, Tesla, Apple) and a Popular Searches strip
• Numbered “How to Check a Name Properly” guide built for first-time users
• International Patent search via WIPO PatentScope and a Patent Applications Open to Public Inspection resource
• News and educational article hub with grid and list view modes
• Newsletter signup and Google Tag Manager integration
• Custom Patent Applications Open to Public Inspection system with ongoing Agentic management

SEO & Digital Strategy

The site was built on a Yoast SEO foundation with a carefully structured page hierarchy that targets the high-volume terms users still type when looking for the original ATMOSS system. Internal linking, clean URLs and a mobile-first responsive layout drive strong search engine visibility for trade mark, patent and design search queries across Australia.

The Outcome

ATMOSS now operates as a fast, no-nonsense entry point into Australia’s official IP databases, with a calm visual identity that reinforces its independence. It gives small business owners, founders, attorneys and researchers a much faster path to the answers they need, while remaining clear about its role as a directory and not a legal authority.