Project Overview

Strainer Australia, operated by Purple Engineering, is a leading supplier of industrial strainers. The existing website, hardcoded in HTML, was not mobile optimised and struggled with poor search rankings as competitors developed new sites and advanced in the market.

The primary objective of this project was to perform a comprehensive website rebuild to enhance user experience, improve mobile accessibility, and effectively capture and maintain search rankings through the transition and beyond.

Key Components of the Rebuild

Design and User Experience

Modern Design Update: The new website features a sleek, professional design that reflects Strainer Australia’s brand identity and appeals to their industrial clientele. The design emphasises visual appeal, functionality, and ease of navigation.

Enhanced User Experience (UX): Improved navigation and user interface for better usability, focusing on mobile responsiveness and accessibility. This ensures a seamless experience for users across all devices.

SEO and Content Optimisation

Full SEO Optimisation: Implemented a robust SEO strategy to ensure that the site captures and maintains high search rankings. This included comprehensive keyword research, on-page SEO for content, meta descriptions, alt tags, and technical SEO to improve site speed and indexing.

Content Strategy: Developed a content strategy that includes detailed product descriptions, use cases, and industry-specific information to attract and engage the target audience. The content is structured to highlight the benefits and features of Strainer Australia’s products, enhancing visibility in search results.

Product and Service Landing Pages

Dedicated Landing Pages: Created dedicated landing pages for each product category, optimised to drive traffic and conversions. These pages provide detailed information about the products, including features, benefits, specifications, and applications.

Custom Pages for Revenue Driving Product Ranges:

• Basket Strainers: Designed for various applications, including simplex, duplex, and custom configurations. These strainers are ideal for removing debris from pipelines and ensuring efficient fluid flow.
• Cone Strainers: Temporary strainers used during the commissioning and startup of pipelines to remove debris.
• Duplex Strainers: Allow for continuous operation by switching between two strainer baskets, making maintenance easier without interrupting the flow.
• Tee Strainers: Fabricated strainers designed for high-capacity applications, suitable for handling large volumes of fluids.
• Y Strainers: Efficient for removing debris from pipelines, available in various materials and pressure ratings.
• Self-Cleaning Strainers: Advanced strainers that automate the cleaning process, reducing maintenance and downtime.

Technical Enhancements

Performance Improvements: Optimised the website for speed and performance, reducing load times and enhancing the overall user experience. This is crucial for both user satisfaction and SEO.

Mobile Optimisation: Ensured the site is fully responsive, providing an optimal viewing experience on all devices. This involved designing and testing the site for compatibility with various screen sizes and mobile platforms.

Security Measures: Implemented robust security protocols to protect customer information and ensure the site’s integrity, enhancing trust in the Strainer Australia brand.

Hosting and Maintenance

The Strainer Australia site was transitioned to our high-performance website hosting platform. This move brought several key advantages:

• Enhanced Reliability: Our hosting infrastructure ensures consistent uptime and performance, which is critical for maintaining user trust and engagement.
• Scalability: The hosting environment can quickly scale to handle increased traffic, ensuring smooth operation during peak times.
• Advanced Security: Comprehensive security measures, including regular updates and monitoring, protect the site from vulnerabilities and threats.
• Expert Support: Our dedicated support team is available to assist with any technical issues and ensure the website runs smoothly.

Conclusion

The Strainer Australia website rebuild transformed an outdated, hardcoded HTML site into a modern, mobile-optimised platform that effectively captures and maintains high search rankings.

By enhancing the design, improving the user experience, implementing comprehensive SEO strategies, and providing robust hosting and maintenance, Strainer Australia is now well-positioned to attract and convert more clients, solidifying its presence as a leader in the industrial filtration market.