Build Me a House in Perth

Building a Dual-Audience Sales Platform for House and Land Packages in Perth

The Opportunity

Build Me a House in Perth needed a website that could serve two audiences in parallel: home buyers looking for a pre-priced house and land package, and landowners with vacant blocks who wanted a faster, lower-fee alternative to a standard real estate listing. The site needed to communicate confidence, simplify a complex purchase, and pair the credibility of partner builder DreamStart Homes (with over 30 years of experience across Western Australia) with the approachability of a friendly first-home conversation.

Our Approach

We designed and developed a custom WordPress site built around three parallel catalogue systems: Home Designs, House and Land Properties, and Blocks Wanted. Each catalogue runs on its own custom post type with structured ACF fields, giving the client full control over content, pricing and imagery without touching a developer. The tone of voice is plain-spoken and reassuring throughout, written to ease the uncertainty of buyers and the friction of sellers who want to move on a block without standard agent fees.

Key Features

• Home Designs catalogue with filterable specs for bedrooms, bathrooms, frontage and total area
• Properties catalogue presenting house and land packages by suburb with clear pricing
• Blocks Wanted section with its own process diagram for landowners considering selling
• Custom post types and ACF fields for full content control across all three catalogues
• Get Started enquiry flow that guides buyers from interest to a $2,000 starting commitment
• Resources section primed for future content marketing and SEO articles
• Mobile-first responsive design with friendly CTAs throughout the journey

SEO & Digital Strategy

The site was built with a strong Yoast SEO foundation, with optimised page structures targeting Perth-based searches for house and land packages, new home designs, and suburb-specific property terms. Fast load times, clean URLs and schema-friendly structure help the site compete against larger established builders across the Perth metro area.

The Outcome

Build Me a House in Perth now has a flexible, dual-audience sales platform that pairs the credibility of an established builder with a clear, modern buyer journey. The site educates first home buyers and investors, opens a parallel path for landowners, and gives the team a self-managed platform they can grow alongside the business.