Tantrixx

Tantrixx is a self-tanning beauty brand co-founded by an Australian celebrity spray tanner and a British business partner, built around a clean ingredient story: vegan, cruelty-free, ethically sourced. The product range is centred on tanning mousse with the technical credibility of a professional behind it and the brand energy of a confident, on-trend beauty label.

The audience is beauty-savvy consumers — comfortable buying tanning online, attuned to brand and ingredients, often discovering products through Instagram, TikTok and beauty press. The site has to feel like a brand that belongs in that conversation, not a generic e-commerce store with tanning products bolted on.

We built Tantrixx a bold, beauty-led e-commerce website with strong product imagery, clear ingredient and ethics credentials, easy-to-navigate range pages and a checkout flow tuned for the UK and broader European market. The structure supports both first-time buyers (education, reassurance, social proof) and returning customers (fast reorder, account access).

The visual approach is unapologetically beauty-industry confident — appropriate for a brand whose entire pitch is being the cool, ethical alternative in the tanning category. The result is an e-commerce site that feels right at home next to the brands its target audience already follows.