New Build · May 2022
Skin Mafia
A bold, B2B e-commerce site for Skin Mafia — Scarborough-based supplier of on-trend, results-driven jelly masks for salons.
Mobile Optimised
Responsive across every device
Built to Rank in Search
SEO foundations baked in
Custom Design
No templates. Built from scratch.
Skin Mafia is a wholesale beauty supplier based in Scarborough, Western Australia, specialising in jelly masks and salon-grade skin products. The business sells exclusively to beauty salons and skin clinics, equipping them with on-trend treatment options that drive client results and bookings.
The customer is a beauty business owner — already running a salon, managing stock, looking for the right mix of trending and reliable products to keep clients coming back. They want to browse the range, understand which products solve which skin concerns, and reorder quickly. Generic beauty e-commerce doesn’t cut it for this audience.
We built Skin Mafia a bold, B2B-flavoured e-commerce website with a clear product catalogue, salon-account access, education content on technique and business growth, and a streamlined ordering flow tuned to repeat buying. Custom functionality manages trade pricing, account approval and content gating where appropriate.
The visual approach is unapologetically on-trend and beauty-industry confident — appropriate for a brand whose entire pitch is being the supplier that keeps salons ahead of the curve. The result is a wholesale e-commerce site that earns trade buyers’ loyalty and grows alongside their salons.