Shape of You Perth

Shape of You is an advanced skin and body clinic on Angove Street in North Perth. Founded by Cee Marcell, the clinic brings over a decade of international experience in medical aesthetics to a long list of non-invasive treatments: HIFU, laser and light therapies, fat freezing, EMS sculpting, skin needling, peels, facials, hair restoration and a private infrared sauna, all delivered on medical-grade technology by a team of experienced clinicians.

The clinic had outgrown its website. The old Squarespace site was built when Shape of You was known mainly for body contouring, and it had not kept pace with everything the clinic now offers. New technology, new treatments and a refreshed brand from the team at Club Sticky all needed a home, and the site had no real way to help someone work out which treatment was right for them.

So we started with how clients actually think. Most people do not arrive knowing they need Laser Genesis or Cosmelan. They arrive with melasma, or redness, or a stubborn bit of stomach fat. The new site is built on WordPress with Beaver Builder around three connected custom post types: treatments, concerns and results. Visitors can browse by category, from Skin and HIFU through to Laser & Lights, Body Sculpting, Hair and Wellness, or start from their concern and be walked to the treatments that address it. Every page pulls in the related treatments, concerns and results automatically, so the whole site cross-links itself and stays that way as the clinic adds more.

Results were a big part of the brief. Before and after photos are published as their own entries, each tagged to the treatment behind it, so a client reading about fat freezing sees real fat freezing outcomes right there on the page. The team can add new results themselves without touching a layout.

The design carries the new Club Sticky brand with a calm, premium, editorial feel: Classico and Avenir type, a soft neutral palette and plenty of breathing room. The home page opens on a walkthrough video of the clinic, produced by Club Sticky, so visitors step inside before they have even booked. A scrolling ticker and a dedicated offers page keep the monthly specials front and centre, and a full pricing page lays out every treatment, duration and price in one place.

Booking sits one tap away on every page, linked straight into the clinic’s Zenoti booking system, and a WooCommerce shop lets clients take home the skincare products the clinicians use and recommend. Team profiles, press and media, and clear policies round out the site.

We also looked after the move itself, pointing the domain away from Squarespace and launching behind Cloudflare, so the switch to the new site was quick and clean.

The result is a website that finally looks and works like the clinic does: polished, knowledgeable and genuinely focused on results.