Website Build · March 2023
Mint Legal
A clean, confident brochure for a modern Perth law firm, with a mint palette and five practice areas presented with the restraint the category needs.
Mobile Optimised
Responsive across every device
Built to Rank in Search
SEO foundations baked in
Custom Design
No templates. Built from scratch.
Mint Legal is a Perth-based law firm founded by Chris Booth in 2018, working across corporate, commercial, property, private client and international practice areas. The firm positions itself deliberately as a cloud-native, mobile, modern alternative to traditional Top Tier firms, with a smaller footprint that lets it serve clients with the rigour of big firm practice and the responsiveness of a boutique. The website needed to carry that exact positioning without either pretending to be bigger than it is or undercutting the seriousness of the work.
The brief was a small brochure build focused on credibility rather than lead-gen volume. Law firms at this end of the market do not need to convert every visitor, they need to convert the right ones. That meant tight copy, a confident visual identity tied to the brand name, and clear practice area pages that a referrer or a prospect could send to a colleague.
The structure is organised around the five practice areas: Corporate, Commercial, Property, Private Client and International. Each area gets its own landing page treatment, with sector-based browsing that helps clients self-identify before they reach out. A clean partner profile page gives Chris a proper credentialing space, which matters when a prospect is deciding whether they trust the firm with a complex matter.
Visually the build sits in a mint-green and white palette that runs consistently with the brand name, with crisp typography and generous white space. There is none of the dark wood and leather visual cliche that dominates the law category, which is the right call for a firm positioning itself as a modern alternative. The brand identity reads as confident and contemporary without sacrificing the gravitas a law firm needs.
Practical features stay deliberately lean. Contact pathways are clear, the firm’s offices are easy to find, and the calls to action push to a considered enquiry rather than a quick chat. The site does not try to do everything. It does the one thing it needs to do: tell prospective clients who Mint Legal is, what they do, and why a smaller modern firm might be the right call for their matter.
The result is a brochure that fits the firm. It carries the modern boutique positioning cleanly, gives each practice area room to breathe, and earns its credibility through restraint rather than performance.