Mealtimes

Mealtimes is the flagship platform from paediatric dietitian Dr Kyla, a flexible monthly membership offering evidence-based feeding guidance for Australian families navigating the long arc from first foods to fussy eating to full family meals. The promise is practical, qualified, no-shame help, delivered by someone who actually understands the trenches because she’s a mum of two herself.

Feeding kids is one of the most emotionally loaded topics in parenting, and the market is full of conflicting advice, restrictive programs and unqualified influencers. The site’s job is to project genuine clinical authority while feeling warm and human, and to convert anxious parents into paying members without piling on more guilt.

We built Mealtimes a content-rich, conversion-focused membership website with clear pathways for each parenting stage (starting solids, toddlers, fussy eating, family meals), e-commerce for paid programs and resources, the Dr Kyla story up front, expert testimonials and trust signals, and a flexible monthly membership structure. Custom functionality manages the membership tiers, content gating and ongoing engagement.

The visual approach is warm, modern and confidently feminine without being precious — appropriate for a brand whose entire philosophy is making feeding easier rather than another thing to feel inadequate about. The result is a website that supports a thriving membership business while staying true to its evidence-based, body-trust philosophy.