IYAC Medspa

Website Rebuild, E-commerce, Bookings & Multi-Site Rewards System

IYAC Medspa is a premium medical aesthetics clinic based in Singapore, offering advanced treatments alongside curated skincare and wellness products. When they engaged DeCODE Digital, their existing website was beginning to show its age and lacked the functionality required to support the business as it continued to grow.
The brief went beyond a visual refresh. The client needed a modern platform that could support online bookings, e-commerce purchases, and a loyalty system that worked across multiple websites, including partner brands such as Forest MD.

The Approach

We delivered a full website rebuild designed to support both clinic operations and online sales. The new site was built to reflect the clinical credibility and polish expected of a medical aesthetics brand, while remaining easy for customers to navigate across services, treatments, and products.
A key requirement was the integration of online booking functionality, allowing clients to schedule appointments directly through the website. Alongside this, we implemented a full e-commerce solution to support the sale of skincare and treatment-related products, including seamless checkout and account management.

Multi-Site Rewards System

One of the more complex elements of this build was the implementation of a multi-site rewards and points system. This allows customers to earn and redeem points across multiple DeCODE-built websites, including IYAC Medspa and Forest MD. The system was designed to work consistently across brands, encouraging repeat purchases and creating a connected customer experience rather than siloed platforms.

Performance, Structure and Scalability

The site was built with performance and scalability in mind, ensuring fast load times, clean structure, and a framework that can evolve as new treatments, products, or partner brands are introduced. From a management perspective, the platform is easy for the IYAC team to update, reducing reliance on ongoing development for everyday changes.

The Outcome

IYAC Medspa now has a modern, functional website that supports both in-clinic bookings and online sales, while also playing a central role in a broader digital ecosystem spanning multiple brands. The addition of a shared rewards system has strengthened customer retention and cross-brand engagement, turning the website into more than just a marketing asset.
This project is a strong example of how considered technical planning and clean execution can support complex business requirements without compromising user experience.