DMG Solar

Full Website Rebuild, Brand Refresh & Ongoing Marketing

DMG Solar came to DeCODE Digital at a pivotal point in their business. What started as a website rebuild quickly became a much larger project involving a full brand refresh, a domain transition, and the establishment of a scalable digital platform to support long-term growth and expansion in direct to consumer sales.

The existing website no longer reflected the direction of the business or the quality of work being delivered. It also lacked the structure needed to support modern SEO, paid advertising, and ongoing content growth. Our brief was clear: rebuild the site properly, modernise the brand, and create a platform that could actively drive enquiries rather than simply exist online.

What we did

We undertook a complete rebuild of the DMG Solar website, alongside a full brand refresh including logo refinement, colour palette, typography, and imagery. At the same time, we managed the transition from a .com domain to a .com.au domain to better align with DMG Solar’s West Australian audience. This process was handled carefully using structured redirects and Search Console management to protect existing rankings and authority.

The website itself was rebuilt from the ground up with a clear focus on performance, clarity, and scalability. Services were broken out into dedicated pages to improve search visibility and user flow, while the overall structure was designed to support future expansion into new service areas and content.

SEO, structure and performance

From day one, the build was underpinned by strong SEO foundations. Page structure, internal linking, content hierarchy, and technical setup were all designed to support both organic search growth and paid campaigns. The site was built to be fast, easy to navigate, and simple for the DMG Solar team to update as the business evolves.

Following launch, we took on the ongoing marketing management for DMG Solar, including paid campaigns and search optimisation. The results have been strong enough that campaigns have had to be reduced and, at times, paused to allow the business to manage incoming demand.

The outcome

The DMG Solar website is now a central business asset rather than just a brochure. It supports marketing activity, generates consistent residential solar and battery installation enquiries, and presents the business in a way that reflects its capability and scale. The brand refresh has given DMG Solar a stronger presence in the market, and the website provides a platform that can grow alongside the business for years to come.

This project is a good example of how a considered rebuild, combined with the right structure and ongoing strategy, can directly impact real-world business outcomes.