New Build · December 2023
DC Lubricants
A WooCommerce-powered storefront for DC Lubricants — engine treatments, additives and DPF cleaning solutions with trade pricing.
Mobile Optimised
Responsive across every device
Built to Rank in Search
SEO foundations baked in
Custom Design
No templates. Built from scratch.
DC Lubricants is a specialist supplier of engine treatments, fuel additives and Diesel Particulate Filter cleaning solutions. Their hero products — the DPF Cleaning Applicator PRO, Engine Oil Flush PRO and Emissions Detox PRO — sit at the technical end of the engine maintenance market, used by mechanics, fleet managers and serious DIY operators looking to extend engine life and cut emissions.
The site needed to do two jobs at once: educate end users on what each product does and why (most buyers haven’t dealt with DPF chemistry before), and serve trade and wholesale customers who want their own pricing, ordering history and account access.
We built DC Lubricants a WooCommerce-powered storefront with a clean product range page, individual product detail pages explaining application, benefits and use cases, and a trade account flow that unlocks wholesale pricing once approved. Custom functionality supports the mix of retail and B2B sales.
The visual approach is technical and industrial — appropriate for a product line that needs to convince mechanics and fleet buyers rather than novelty shoppers. The result is a website that handles education, conversion and trade enablement in one coherent build.