Social Media Marketing

If you’re a Facebook or Instagram advertiser, you know how important it is to regularly refresh and optimise your campaigns. After a healthy frequency level, there’s no point showing your ads over and over to the same people. Also, high frequency levels will annoy your potential (or existing) customers. So how do we overcome this?…

Or worse still, your campaign performance will tank. This is a chart we recently received from a Facebook Agent mapping out the CPM (Cost Per Thousand Impressions), CVR (Conversion Rate), and CPA (Cost Per Action) over the four quarters. It’s showing that as we move into the holiday season, businesses ramp up their advertising spending…