Dalyellup Lifestyle Village

Dalyellup Lifestyle Village is a new over-55s residential lifestyle village under construction near Bunbury in WA’s south west, the sister project to the established Margaret River Lifestyle Village. The development brings the same model the parent brand has proven over years, a master-planned community with a clubhouse, social amenities and the lifestyle that downsizers and tree-changers are looking for, to a new location with its own coastal character. The website needed to function as a pre-launch sales site, generating enquiry interest before the homes were ready to move into.

The brief was a brochure build that could showcase the seven home designs the village is offering, communicate the staged development timeline, and warm prospective residents up to the lifestyle proposition while they wait for the village to open. With construction underway and the marketing pipeline running ahead of the physical build, the site needed to do most of the heavy lifting that a display village normally would.

The structure is organised around the home designs: The Contos, Gnarabup, Meelup, Eagle Bay, Hamlin Bay, Blackwood and Contos Plus. Each design gets its own treatment with bed, bath, car and garage specifications, floor plans where available, and the lifestyle context that helps a downsizer picture themselves at home. Cross-references to the Margaret River sister site act as proof of what’s coming, letting prospects see a working version of the lifestyle model while the Dalyellup build progresses.

A clear enquiry-led contact flow handles the conversion event. Prospective residents who register interest get the sales team’s attention, with capture for the kind of detailed lead information that supports a long sales cycle. The site is built on the same template foundation as Margaret River Lifestyle Village for brand and operational consistency across the wider Lifestyle Villages group, which makes ongoing content management efficient for the marketing team.

Visually the build sits in a soft, earthy palette with property gallery imagery, lifestyle photography of the south west region, and the kind of warm tone that resonates with the over-55s downsizing audience. The aesthetic carefully balances aspirational lifestyle marketing with the practical reassurance that older buyers need around quality and value.

The seven-home gallery is the conversion engine, paired with location information that establishes Dalyellup’s appeal as a regional destination with proximity to Bunbury and the broader south west. The reference to the Margaret River sister village runs throughout, anchoring the brand’s track record without overwhelming the new identity Dalyellup is building.

The result is a pre-launch sales site that does the warming work before the village opens. It shows prospects what they will get, leverages the parent brand’s credibility, and quietly captures the lead pipeline that will turn into resident sales when the homes are ready.