Website Rebuild · March 2024

Helix 3

A dark, design-led brochure for a bespoke commercial electrical contractor whose project list runs through some of Perth's most-loved hospitality and lifestyle venues.

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Helix 3

What we built in

Helix 3 is a bespoke commercial electrical contractor in West Perth specialising in high-end commercial fit-outs, energy systems and home battery installations. The site needed to look as design-conscious as the work, with project case studies covering Rottnest Island’s Lodge Wadjemup, Bayswater Hotel, REVO Fitness and Yagan Square. A dark, technical aesthetic anchors a six-step design-and-construct process diagram and a project portfolio that gives architects and developers immediate confidence in the team’s scale. The Energy Systems navigation branches cleanly into Commercial and Industrial Solutions, Off Grid Solutions and Home Battery Systems without diluting the core fit-out positioning. A confident commercial trade brochure.

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Helix 3 is a bespoke commercial electrical contractor based in West Perth, specialising in high-end commercial fit-outs, energy systems including battery storage and hybrid power generators, off-grid Stand Alone Power Systems and home battery installations. The team’s project list reads like a who’s who of WA hospitality and lifestyle venues: Rottnest Island’s Lodge Wadjemup, the Bayswater Hotel, REVO Fitness, Yagan Square Stories, Bull Creek Shopping Centre Upgrade, Karla, Ludo and Zenith Energy. With over forty years of combined experience, they are positioned firmly at the design-and-construct end of the trade.

The brief was to build a site that looked as design-conscious as the work the team delivers. Most electrical contractor websites trade on bullet points and stock imagery, but Helix 3 needed something that would speak to the architects, developers and venue owners who specify their projects, with the kind of considered aesthetic that those audiences expect from their other suppliers. The site also needed to handle a growing energy services arm without diluting the core commercial fit-out positioning.

The structure splits the practice into two clear arms: Commercial Electrical Contracting on the homepage, and a dedicated Energy Systems navigation tree that branches into Commercial and Industrial Solutions (Battery Energy Storage, Hybrid Power Generators), Off Grid Solutions (Stand Alone Power Systems), and Home Battery Systems. Each services area has its own depth, giving the team a clear narrative for each audience.

Visually the build leans into a dark, technical aesthetic with high-contrast project photography across hospitality, retail and industrial fit-outs. A six-step Process diagram walks visitors through the design-to-construct journey, Architectural Design Meetings, Electrical Consulting, Engineering and Scope, Final Design, Construction and Delivery, Service and Maintenance, which positions Helix 3 as a partnership rather than a transactional contractor.

The Recent Projects section is the conversion engine. Twelve project case studies showcase the team’s range across high-profile venues, each with its own detail page. The mix of recognisable Perth names like Rottnest, Yagan Square, Bayswater Hotel and REVO Fitness gives architects and developers immediate confidence that Helix 3 has worked at the scale they need. The licensed contractor number and ABN sit visibly in the footer for the procurement check.

The brand styling is bold, confident and unambiguously commercial. There is no attempt to soften the offering for the residential market beyond the dedicated Home Battery Systems page, which means the site delivers exactly what its target audience needs: a serious commercial partner with the projects to prove it.