Website Build · March 2026

Alexia Vindel

A warm, earthy brochure site for a transformational life coach, with separate journeys for women and men and a personal story page that does the credibility heavy lifting.

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Alexia Vindel

What we built in

Alexia Vindel is a transformational life coach offering desires-based coaching focused on inner work and helping clients reconnect with their intuition. The brochure build separates the navigation into distinct journeys for women and men, with a substantial My Story page anchoring the credibility piece. Earthy tones, soft personal photography and serif typography give the site a warm, grounded feel that sits comfortably in the wellness space without resorting to cliche. The conversion goal is a considered consultation enquiry rather than a quick click, and the site is paced accordingly. The result feels personal, trusted and unmistakably hers.

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Custom Design

No templates. Built from scratch.

Alexia Vindel is a transformational life coach offering desires-based coaching for women and men, with a practice built around inner work, feminine and masculine integration, and reconnecting clients with their own intuitive knowing. The promise on the homepage is “Ignite your Radiance, Create a life that is magnificently yours”, and the tone of the whole site sits in that same quiet, grounded space.

The brief was for a small brochure build that would carry a personal brand. Alexia needed a credibility-first online home where the right kind of client would land, feel something settle, and book a consultation call. She had her own photography and a clear point of view, so the job was to give that material a setting that did it justice without crowding the message.

The site is structured around three coaching journeys: Coaching for Women, For Men, and a substantial My Story page that does much of the heavy lifting on credibility. Splitting the navigation by audience lets each cohort see themselves immediately, while the My Story page lets Alexia speak directly about the personal arc that led to her practice. A Work With Me page brings the threads together with a clear next step.

Visually the build leans into a warm, earthy palette with soft natural light and circular portraits, sitting comfortably in the wellness category without falling into the visual cliches of it. Typography is gentle and serif-led, with plenty of breathing room between sections. The hero opens with a layered three-pillar message, Desires-Based Coaching, Find Empowering Perspectives and Reclaim Your Aliveness, each with its own evocative imagery rather than icons.

A short “Meet Alexia” passage on the homepage gives an honest read of the practitioner’s approach, with a Read Alexia’s Story call to action that pushes visitors toward the deeper bio. The whole flow is designed for a long, considered enquiry rather than a transactional click, which is the right rhythm for high-trust coaching work.

The result is a site that feels like Alexia. It carries the warmth and quiet confidence of the practice, separates her two audiences cleanly, and trusts the visitor to take the next step in their own time.