A Purpose-Built Digital Home for a New Community Medical Practice

The Opportunity

Anketell Family Practice & Skin Clinic is a new, locally owned and GP-led bulk billing practice located at 672 Anketell Road, Anketell WA. As a brand-new clinic opening its doors to the community, they needed a professional, trustworthy website built from scratch to establish their online presence, communicate their comprehensive range of services, and make it easy for patients to book appointments.

Our Approach

We designed and developed a fully custom WordPress website using Beaver Builder, creating a clean, modern design centred around the clinic’s blue and green brand palette. The site was structured to clearly present their wide range of healthcare services, introduce the medical team, and provide essential practice information including opening hours, location, and bulk billing details. Every element was crafted to build trust and make healthcare accessible to the Anketell, Wandi, Wellard, and Baldivis communities.

Key Features

The website includes a dynamic services slider showcasing all offerings from GP consultations and skin checks to PRP therapy and surgical procedures, with clear bulk billing indicators. A custom opening hours widget displays live operating times with the current day highlighted. A scrolling service ticker reinforces the breadth of services available, while dedicated pages for each service provide detailed information for patients. The site integrates HotDoc for seamless online appointment booking available 24/7, alongside a Gravity Forms contact form for general enquiries. A meet-the-team section introduces the clinic’s practitioners, and a medical emergency notice ensures patient safety information is always visible.

SEO & Digital Strategy

Built with Yoast SEO, the site targets local healthcare search terms across the Anketell, Wandi, Wellard, and Baldivis areas. The mobile-first responsive design ensures patients can easily find information and book appointments on any device, while fast loading times and structured content support strong search engine rankings for local GP and medical service queries.

The Outcome

Anketell Family Practice & Skin Clinic now has a polished, professional website that positions them as a welcoming and accessible healthcare provider for the local community. The site effectively communicates their bulk billing commitment, comprehensive service range, and 7-day availability, driving patient bookings through integrated online scheduling and clear calls-to-action.