Harry & Gretel

Harry and Gretel is a Doubleview boutique on Perth’s Herbert Street, curating premium women’s clothing, footwear and accessories from labels including Spell, Sancia, Mountain and Moon, Summi Summi, Kinga Csilla and Levi’s. The store positions itself as an alternative to fleeting trends and cookie-cutter fashion, focusing instead on timeless pieces that, in the brand’s own words, “whisper stories of comfort and confidence.” That editorial sensibility runs through everything from the in-store experience to the way the online shop is structured.

The brief was a full WooCommerce store that could carry the boutique’s curated aesthetic across both online and in-store customers. The site needed to handle a constantly rotating range of seasonal collections from a deep brand roster, support online shopping with full account management, surface new arrivals and sale sections cleanly, and pull in social proof through an active Instagram feed. The store also needed to function as a destination piece, encouraging the Perth audience to visit in person.

The shop is organised around three browsing modes: by category (clothing broken down into tops, bottoms, dresses, activewear, sets, outerwear, swim and denim, plus footwear and a generous accessories tree), by brand, and by curated edits like the Summi Summi Holiday Edit or the Sancia Accessories collection that get their own featured spots on the homepage. New arrivals lead the front page so returning customers can spot what’s just landed, with a sale section consolidated for bargain hunters.

Visually the build leans into editorial-feel portrait photography, with large lifestyle banners for featured collections and clean product cards that let the clothing speak for itself. Typography is gentle and confident, and the colour palette is warm and earthy in keeping with the boutique’s seasonal range. The shopping cart, account management, customer care, shipping and returns pages are all built out properly to support a real retail business that ships across Australia.

A live Instagram feed pulls in latest store posts directly to the homepage, which serves both as social proof and as a sense-check on the latest in-store edits. The brand and category cross-referencing means a customer searching for, say, Spell can browse just that label, while a customer searching for dresses can see Spell sitting alongside the other brands carried. Store opening hours and a clear Doubleview address keep the foot-traffic path open.

The result is an online store that reads like the boutique itself: considered, curated, and very much its own thing. It carries the in-store voice into a digital space without losing any of the personality that makes Harry and Gretel a destination.