Ashburton Crane Hire

Ashburton Crane Hire (ACH) is a Perth-based mobile crane rental business that has been lifting for Western Australia’s construction, mining, oil and gas, and marine sectors since 2005. Operating from a depot in High Wycombe near Perth Airport, the team runs a fleet of eleven well-maintained cranes ranging from a 20-tonne Franna right through to a 220-tonne Tadano all-terrain, with riggers, dogmen and operators on hand for wet or dry hire. Twenty years in, ACH had built a reputation on safety, reliability and getting the job done on time, and the website needed to do the same.

The brief was to build a site that worked for the engineers and project managers who actually pick the crane for the lift. They needed deep technical information at their fingertips, a clear sense of the company’s safety culture, and an easy path to request a quote. The previous online presence did not really showcase the breadth of the fleet, and there was no easy way for a buyer to compare specifications side by side or browse cranes by capacity.

The new build is organised around the fleet. Each crane gets its own detail page covering capacity, boom length, axle configuration, telescoping ranges and the use cases the machine is best suited to, with photography of the actual unit rather than stock imagery. The mega-menu groups the cranes by tonnage so visitors can self-select straight from the navigation, and the homepage opens with a strong “Reliable Safe Crane Hire Perth” message anchored by a video reel of the fleet at work.

A bold yellow and black palette echoes the physical livery on the cranes themselves, which gives the brand consistency from a job site billboard to a phone screen. Safety messaging runs throughout, with a dedicated Health and Crane Safety page covering WA Occupational Health and Safety compliance and operator training, alongside a Projects gallery that shows the team mobilised across mine sites, ports and major builds.

The conversion path is straightforward. A persistent Request a Quote button sits in the header and footer, the phone number is always visible, and individual crane pages link directly into a tailored enquiry form. A 20-year anniversary badge on the homepage and an Industry Capability Network member badge in the footer add trust signals for tender-style buyers.

The result is a site that reads like a serious operator rather than a brochure. It gives buyers the information they need to make a call, surfaces the right machine quickly, and reinforces the safety and reliability story that has built ACH’s reputation over two decades.