Building a High-Performance Digital Presence for Commercial HVAC Specialists

The Opportunity

Allen Air & Refrigeration is a leading commercial HVAC and refrigeration contractor based in Perth, Western Australia, with over 25 years of experience and more than 500 projects delivered. As authorised warranty agents for Temperzone, Panasonic, Daikin and other leading brands, Allen Air needed a website that reflected their industry expertise, professionalism, and the breadth of their commercial services.

Our Approach

We designed and developed a custom WordPress website using Beaver Builder, creating a bold, modern design anchored by Allen Air’s navy blue and gold brand colours. The site was structured to clearly communicate their core service offerings — commercial air conditioning, refrigeration, HVAC services, preventative maintenance, 24/7 breakdown support, and warranty servicing — while showcasing their extensive project portfolio and industry certifications.

Key Features

The website features a dynamic homepage with animated statistics counters highlighting 25+ years of experience, 500+ projects delivered, and 24/7 emergency support. A scrolling industry ticker showcases the diverse sectors Allen Air services, from restaurants and supermarkets to hospitals and data centres. Dedicated service pages provide detailed information on each offering, while a projects section with case studies demonstrates their technical capabilities across complex commercial installations. The site also integrates Gravity Forms for streamlined enquiry management and includes a comprehensive resources section.

SEO & Digital Strategy

The site was built with a strong SEO foundation using Yoast SEO, with optimised service pages targeting key commercial HVAC and refrigeration search terms across Perth and Western Australia. Fast loading times, mobile-first responsive design, and structured content ensure strong search engine visibility and an excellent user experience across all devices.

The Outcome

Allen Air & Refrigeration now has a professional, high-converting website that positions them as Perth’s premier commercial HVAC and refrigeration specialists. The site effectively communicates their expertise, builds trust with potential clients through project showcases and brand partnerships, and drives enquiries through strategically placed calls-to-action and contact forms.